CFS Edge platform growth escalates with addition of Viridian Advisory

Viridian believes CFS’s continued investment in technology to transform the way advice is delivered will enhance its ability to unlock opportunities for advisers and clients. With more than $7 billion in funds under advice, the wealth management practice sees CFS Edge as a great platform for continued growth with like-minded advice firms.  

Since launching in August 2023, CFS Edge has been delivering on its ambitious growth plans.

Being selected by major financial advice network, Viridian Advisory, is a further demonstration of CFS Edge as a platform of choice  for high quality and client-focused advice businesses. 

We are delighted with the opportunity to leverage our new capability through CFS Edge and tailor the platform to drive great outcomes around experience, execution and efficiency through technology integration. 

Viridian Advisory joins as a customer of CFS Edge and is one of the largest wealth management practices in Australia with a team of 350 staff including more than 120 financial planners. The group has a presence in 27 locations across Victoria, New South Wales, Queensland, Western Australia, South Australia, Tasmania and the ACT. 

Raamy Shahien, Joint CEO of Viridian Advisory, said he was attracted to the strength of the technology features that are unique to CFS Edge.  

He said the selection of CFS Edge will enhance the practice’s ability to unlock opportunities for advisers and their clients, as well as provide a great platform for its continued growth with like-minded firms, Shahien added.

Viridian has always been dedicated to continuously improving outcomes for its clients and team, and views investment in capability, specialisation and technology – coupled with open architecture – central to achieving its aspirations in this space, he added.

Global leading technology 

CFS Edge is the first major new platform in the Australian wealth management sector in almost a decade. 

It was built in collaboration with FNZ, a global leader in wealth management platforms, to transform the way advisers can service their clients through features not seen before in the Australian market. 

CFS Edge enables digital adviser workflows, advanced data analytics, an integrated app store and analysis tool for licensees, advisers and members. 

With managed accounts at its core, the platform offers advanced modelling tools designed to support deeper analysis through greater customisation and granularity in comparisons and portfolio analysis. 

CFS Edge continues building on capability 

“We see a huge advice gap in the Australian market and professional advice businesses, such as Viridian, are well positioned to help provide more advice to more Australians,” CFS Group Executive Bryce Quirk highlighted.  

You can read more about the Viridian Advisory announcement here.